Recommendations on starting entreprenuership

 Reading or Class:

1. The Four Hour Work Week 

2. Biography of Richard Brandson 

3. Atomic Habits (how little steps can grow over time)

4. The Mom test (learn how to validate and ask the right questions)

5. Pitch Anything (How to pitch)

6. Sarah Blakely Masterclass (Unconventional way to build a company)

Activities to do in parallel to a corporate job:

1. Participate in Startup weekend 

2. Join Founder Institute

3. Get Feedback ASAP: Test Essen https://usability-testessen.org/en/

Tools:

Canva - social media, content

Fiverr - hire freelancers

Shopify - Fast ecommerce shop no code needed

Mailchimp - set up landing pages, email campaigns

Validating idea:

1. No code before getting validation via social media 1,000 users 

2. Do not set up a GmBh as a first start, do the easiest incorporation

3. Have it in your DNA to do user testing

4. Release often and frequent to users

List of rejections... (so far)

I want to keep a list of rejections to remember how many times we were rejected, on the one hand in the case we do become successful it will be a sign of strength and if not ...no matter what happens I'm sure we will be some definition of successful. 

1. NCA Q4/2019

2. Tech Stars Tel Aviv & Toronto Q1/2020

3. SxSw Pitch competition Q1/2020

4. Gesund Zusammen accelerator Q1/2020

5. STARPLATZ Accelerator Q2/2020

6. Female Founders Q4/2020

7. Female Founder Q1/2021

Why everyone should read the book Lean in

Jules and I love to read and we are constantly taking what we have read in books into how we manage brideshare. One book really stuck out to us as THE book to recommend to especially women who are about to start their careers, although honestly everyone should read it.

My favorite part about the book was the metaphor about your career being a jungle gym. Explore it, have fun with it and not this traditional school of thought of this upward ladder.

Pioneers festival

We wore wedding dresses to Web Summit investor meeting

In an event like Web Summit where you are just two people among 70,000, it's definitely hard to stand out. After failing to talk to investors or find the right niche to network, I pitched to Jules that we should wear wedding dresses on one of the days to attract more attention.

On that same day our first investor who I met on Bumble networking (I'm married!) agreed to a meeting in the investor lounge.

Just imagine... his feeling when he picked us up at the front to let us in. He was now THAT guy who let the two girls wearing wedding dresses into the investor lounge. Let's just say he was a tad overwhelmed.

To hear the details of this cringing moment, check out our podcast here

5 Things to expect at Web Summit as an Alpha startup

1. You are one of many desperate startups trying to figure yourself out
2. The day of the stand is actually the BEST day people come to YOU!
3. You won't be able to take advantage of everything, too many parties, too many speakers, too many opportunities
4. You will have a blast! No matter what happens Web Summit is always a great opportunity
5. You will leave knowing where you stand on the food chain in the startup world

Dorm Life

walking back from class. My vanity, I mean desk. My roomate Joanna's corner. Danielles mess. Bottom bunk thats what I am talking about.